Clear by design
Making the important part easy to find, without losing the detail.
Hello there, I’m Ash.
Product designer for SaaS and AI systems.
From user research to product impact.
Based in London, UK 🇬🇧
From idea to launch
From the first questions and sketches to prototypes, testing and the details of the build.
AI with purpose
I integrate AI into research, idea exploration and prototyping. I also use coding tools to build, test and refine ideas with engineers.
Across industries
Different products, different problems. Turn the tap on to explore.
Work with impact
My work at Tradeteq helped simplify workflows and contributed to £1.3M in annual operational savings.
£1.3M
The tools I use
From the canvas to the code. The tools I use to explore, build and ship.
ash / toolkit.ts
// Ideas become things you can use.
const toolkit = {
explore: ["Antigravity", "Cursor"],
build: ["VS Code", "GitHub"],
design: ["Figma"]
};
This is me :)I work on AI products and B2B software, where there’s often a lot to make sense of.
I like getting close to the problem, trying ideas early and working through the details with engineers.
Tradeteq. Originator platform
A connected trade finance workflow. Originators can understand a failed check, fix it in place and keep every exception accountable.
Tradeteq. Relay design system
The component library for Tradeteq, with measured specs, interaction states and shared design tokens.
NorthTara. Responsive web application
A product redesign connecting first use, voice, personal readings and multi profile guidance.
NorthTara. Agentic design system
Machine readable tokens, reusable Figma components and a Figma agent workflow for AI assisted frontend development.
Aluna Partners. Credit Desk
A lending platform for checking monthly loan data, reviewing funding requests and preparing investor reports.
Kaari. Design harness
Research in progress. Exploring how teams can check AI built interfaces against their product decisions and avoid repeating the same review work.
